Privacy Policy
Privacy Policy
Who we are
Day One Strategy Limited and Day One Strategy Inc. (“Day One Strategy”) is an independent market research agency. We conduct surveys with both healthcare professionals, like doctors and nurses, and patients. Our aim is to support the healthcare industry to develop medicines which meet the needs of patients and medical staff. In doing so, we are committed to maintaining and respecting your privacy.
This Privacy Policy applies to Day One Strategy companies operating within and outside of the European Economic Area (“the EEA”). This Privacy Policy explains why we require data, how we use any personal information we collect about you, and your rights.
Our research is underpinned by policies, procedures, and contracts that ensure we and our third-party suppliers comply with regulations and legislation that govern the conduct of research. This includes data protection legislation such as the General Data Protection Regulation (GDPR), the Data Protection Act 2018 (DPA 2018), the U.S. Sunshine Act and applicable U.S. state transparency laws. It also includes the Legal and Ethical Guidelines of the British Healthcare Business Intelligence Association (BHBIA), the European Pharmaceutical Market Research Association (EPhMRA), and The Insights Association of the USA.
Confidentiality and transparency
Any information you provide us with will be treated as confidential, and it will be combined with feedback from other participants. You will remain anonymous unless you give permission to be identified.
How we obtain your personal data
Your interactions with us via:
Email, phone, and in person
Social media or our website enquiry form
Selling and buying services
Events and conferences
If you’re a respondent in one of our research projects, we may obtain personal data through:
Online surveys
Telephone interviews
Online research
Face-to-face interviews
What personal data we obtain
What personal data we obtain depends on the interaction.
If you interact with us, we may obtain contact and personal details such as:
Name
Contact details
Organisation
Employment details
If you contact us for employment or collaboration, we may keep your information on file for future use. This does not affect your rights to have your data erased or deleted.
If we work together, we may obtain (including but not limited to):
Business details
Bank and financial details
Educational history
Personal details regarding family
Communication and correspondence
If you’re a respondent in a research project, we may obtain (including but not limited to):
Respondent identifier assigned by a third-party fieldwork partner
Information submitted by you during a research interview or questionnaire (age, gender, nationality, health data including disease-specific and treatment-specific experiences, drug purchasing/prescribing history if you’re a healthcare professional)
If, in some circumstances, we have received your agreement to share your personal data with the sponsoring client or others, it will have been with your express written consent and only for the purposes explained to you. You have the right to refuse to answer any questions or withdraw at any time. If you change your mind and want to opt out, please contact us using the contact information provided in this notice.
Your bank account details may also be collected for remuneration/fees for service relating to participation in the project.
Any personal information we collect is used solely for market research purposes, to help pharmaceutical companies develop and improve their products and services.
If we obtain and process Special Category Data, we will only do so with your explicit consent. Special Category Data includes:
Health details, racial or ethnic origin, genetics, biometrics, political opinions, sexual orientation, criminal convictions, trade union membership, religious details.
How we use your personal data
Day One Strategy and its suppliers may use your personal data for:
Performing research and analysis on behalf of clients
Sharing information with third-party vendors when required for research
Monitoring and keeping records of communications
Compliance with contractual obligations
Compliance with legal and regulatory obligations
Voice data processing
With your permission, we sometimes process voice data to gain additional insight into your responses.
Recordings are voluntarily provided by participants
We always inform you in advance
Some platforms may use AI to analyse tone, rhythm, speed, and pitch for emotional insights
These platforms may be outside the UK but remain compliant with data protection laws
Your voice data is never linked to your name or contact details
Original recordings may be stored for up to 5 years
You may withdraw consent at any time and request deletion of your recordings
Purpose of obtaining data
We collect and process your data to:
Manage our relationship and administer our business
Execute contracts and deliver services
Send marketing information (only with consent)
Fulfil legal and regulatory requirements
Allow sponsoring clients to observe interviews (only with your consent)
When clients observe interviews—in person or remotely—they must sign a consent form ensuring anonymity and confidentiality.
How we store and delete data
Unless you have given consent, all personal information is anonymised at the earliest opportunity.
We maintain physical, electronic, and procedural security measures to protect your data.
Personal details (name, phone, email, address) are deleted after you finish participating in a research project
Audio and video recordings are stored for the minimum required time and deleted after 5 years, unless needed for client audits
How we share your data
If you’re a respondent, we may share your personal data with:
Fieldwork partners
Third-party data processors
—but only with your explicit consent.
If personal data is shared outside the EEA/UK/Switzerland (e.g., to the US), we ensure equivalent data protection standards and secure transfer methods.
Your rights
You have the right to:
Know whether we’re processing your data
Receive details about your data and how it’s used
Request correction of inaccurate data
Request deletion of your data
Object to processing
Restrict processing
Receive your data in a structured electronic format
You also have the right to lodge a complaint with the UK ICO:
https://ico.org.uk/make-a-complaint/
If your data is anonymous and we do not hold your contact details, these rights may only be exercised through the fieldwork partner.
Who is the data controller?
The data controller is:
Day One Strategy Ltd
33 Foley Street, London, W1W 7TL
For some studies, the sponsoring client is the data controller. Their identity will be provided during your participation.
Contact details
Email: privacy@dayonestrategy.com
Phone: +44 (0)7946 474183
Website: www.dayonestrategy.com
Address: 33 Foley Street, London, W1W 7TL
Changes to this Privacy Policy
Day One Strategy may update this Privacy Policy from time to time. Updates will be posted on our website. You are advised to review this Privacy Policy periodically.
Last updated: 16 June 2022
